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Texture Spray

Our goal: buildable texture and volume without the dry, crunchy stiffness of traditional salt sprays. A fine-mist styling spray in development for lightened blonde hair.

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Made in Los Angeles

In development. Final benefits, directions, ingredients and availability will be published after formula and packaging are complete.

Conceptual Blonde On Texture Spray bottle releasing a fine mist

Body. Movement. A softer feel.

Lightened lengths can already feel dry. Our development brief calls for buildable texture and volume with a flexible, touchable finish. We’re exploring a non-aerosol fine-mist pump and a formula without sea-salt-driven grit. Formula testing is still ahead.

Made with your blonde in mind.

Development is focused on lightened blonde hair. Final hair-type recommendations, directions and ingredients will follow formula testing. This is a styling product, not a hair color or a breakage-repair treatment.

Read why bleached ends can feel dry, our guide to touchable texture and how toning, care and styling differ.

Be here for the first drop.

Join for development news and a launch update. Our first drop is planned for Amazon.